REAL-TIME INSIGHT TO GUIDE YOUR STRATEGY AND MAXIMISE CONVERSIONS.

STUDENT ACCOMMODATION
MYSTERY SHOPPING

To grow in a competitive student-housing market, you need to know exactly how prospects experience your brand. Our bespoke mystery shopping service, created in partnership with hereSAY, is the only programme designed specifically for the PBSA sector.

Working with real students from the cities being assessed, we evaluate every stage of the leasing cycle. Enquiries are tested across in-person visits, online forms and phone calls to pinpoint sales wastage and ensure every lead is maximised. This valuable perspective gives you a laser focus on the ROI of your marketing and sales efforts.

ENQUIRY FORM

Interested in finding out more about our mystery shopping service? Fill in the contact form below and we will be in touch.

Each client has access to a dedicated Qlik dashboard with full data and analysis after every round of shops, including benchmarking against key cities. Scoring is broken down across seven critical categories:

  • Previewing experience

  • Viewing experience

  • Presentation

  • Site information and inclusions

  • Post-viewing experience

  • Brand marketing

  • Final thoughts

We deliver clear recommendations and targeted feedback so you can raise standards, improve performance, and convert more enquiries into residents.

Our training sessions are a brilliant way of making the most of the insight gained from mystery shopping service.

“The mystery shopping service was a valuable tool for us to measure our performance and identify opportunities for continued improvement. I would highly recommend The Property Marketing Strategist and hereSAY to anyone who wants to improve their customer service and customer journey.”
— Peter Brooks - LIV
“We chose to implement a mystery shopping programme because delivering an exceptional student experience is at the heart of our business. Mystery shopping has given us invaluable, unbiased insight into how our teams perform day-to-day, helping us identify opportunities to elevate our service and consistently meet the expectations of today’s students.”
— Ashley Jones - Collegiate UK