Transform Your Marketing Strategy AND Drive Business Growth
A unique 2-day course for ambitious marketing professionals working in the shared living sector; PBSA, HMO, BTR, coliving and university accommodation.
Gain practical insight into how the shared living sector works, what drives performance, and how to build strategies that resonate with stakeholders and residents for the 2026/27 season.
This professional development programme is designed to elevate marketers’ strategic capabilities—deepening their understanding of product, brand, and the additional value marketing brings to the competitive world of shared rental living.
elevate your marketing skills
Gain sector-specific expertise.
Strengthen commercial and financial understanding.
Learn from industry leaders.
Accelerate your career.
Build strategic marketing confidence.
Future-proof your skillset.
actionable outcomes:
How to deliver a strategic marketing plan tailored to your business.
How to prioritise the roadmap of marketing tasks.
A clear framework to link marketing activity to revenue and occupancy.
LEARNING OBJECTIVES:
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Understand the financial models and approaches within the sector.
Learn the basic principles of finance, modelling, and budgeting.
Measure marketing outcomes against financial goals.
Identify the added value marketing can bring to a growing business.
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Build product, price, and proposition strategies tailored to the sector.
Understand the role of brand across the business.
Market ESG principles effectively—for both positive impact and profit.
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Develop and embed a multi-channel marketing strategy.
Understand the communications wheel and link communications to business goals.
Engage across departments to maximise marketing ROI and strengthen relationships.
WITH MARKETING experts in shared living
sARAH CANNING & DEENIE LEE
A rare opportunity to learn directly from experienced industry leaders who have helped shape and influence the evolution of the sector.
Co-founders and CEO’s of The Property Marketing Strategists, Sarah and Deenie have worked with some of the biggest names in the sector.
“I would highly recommend them to any business looking for both strategic expertise and hands on support in marketing and sales.”
Katherine Austin Director of Operations, Abodus “The in-depth understanding TPMS had about the target audience and university sector helped us to meet the brief.”
James Greenwood Student Experience and Communications Specialist, LSE “The course content throughout the day both strategic and engaging, designed to showcase best practice methods that can be applied to multiple situations.”
Raj Rungoo Regional Manager – North / Midlands, Student Castle / Capitol Students