Transform Your Marketing Strategy AND Drive Business Growth
NEXT DATE:
30TH SEPTEMBER - 1ST OCTOBER
CHELTENHAM
STRATEGIC MARKETING COACHING COURSE
What is it?
A unique 2-day course where you can gain practical insight into:
•How the shared living sector works
•What drives performance
•How to build strategies that resonate with stakeholders and residents for the 2026/27 season.
• Small group training with limited availability.
WHO IS IT FOR?
This course is aimed at ambitious marketing professionals working in the shared living sector; PBSA, HMO, BTR, co-living and university accommodation.
Also available to purchase for members of your in-house team who are part of wider organisations.
WHAT WILL YOU COME AWAY WITH?
This professional development programme is designed to elevate marketers’ strategic capabilities.
You will deepen your understanding of product, brand, and the additional value marketing brings to the competitive world of shared rental living.
• Gain sector-specific expertise.
• Strengthen commercial and financial understanding.
• Learn from industry leaders.
• Accelerate your career.
• Build strategic marketing confidence.
• Future-proof your skillset.
YOU WILL LEARN HOW TO:
How to deliver a strategic marketing plan tailored to your business.
How to prioritise the roadmap of marketing tasks.
Create a clear framework to link marketing activity to revenue and occupancy.
OUR TRAINING WILL COVER:
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Understand the financial models and approaches within the sector.
Learn the basic principles of finance, modelling, and budgeting.
Measure marketing outcomes against financial goals.
Identify the added value marketing can bring to a growing business.
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Build product, price, and proposition strategies tailored to the sector.
Understand the role of brand across the business.
Market ESG principles effectively—for both positive impact and profit.
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Develop and embed a multi-channel marketing strategy.
Understand the communications wheel and link communications to business goals.
Engage across departments to maximise marketing ROI and strengthen relationships.
next training date details:
WHEN: 30TH SEPTEMBER - 1ST OCTOBER
WHERE: CHELTENHAM
We will be staying in Queens Hotel Cheltenham, a beautiful Regency hotel located in the heart of Cheltenham, overlooking the picturesque Imperial Gardens and just moments from the town's vibrant Montpellier district. Combining historic elegance with modern comfort, it provides a stylish and welcoming setting for professional training, networking, and learning.
WHAT’S INCLUDED?
•Two full days of training
•Overnight accommodation
•Breakfast, lunch and dinner, plus refreshments throughout the day
•Exclusive access to The Property Marketing Strategists Network
•1:1 post-training review call
COST: £1,999 PP
Flexible payment options available, pay in full or spread the cost with a convenient payment plan.
HEAR FROM SARAH AND DEENIE ABOUT
THE TRANING:
WITH MARKETING experts in shared living
This is a rare opportunity to learn directly from experienced industry leaders who have helped shape and influence the evolution of the sector.
Co-founders and CEO’s of The Property Marketing Strategists, Sarah and Deenie have worked with some of the biggest names in the sector, and can’t wait to share their learnings with you.
TESTIMONIALS & REVIEWS:
“I would highly recommend them to any business looking for both strategic expertise and hands on support in marketing and sales.”
Katherine Austin Director of Operations, Abodus
“The in-depth understanding TPMS had about the target audience and university sector helped us to meet the brief.”
James Greenwood Student Experience and Communications Specialist, LSE
“The course content throughout the day both strategic and engaging, designed to showcase best practice methods that can be applied to multiple situations.”