elevate your strategic marketing leadership skills
strategic marketing COACHING
for shared living professionals
Designed for senior level marketers working within PBSA, HMO, BTR, Co-living, shared rental living and university accommodation.
This unique 2-day course will provide participants with practical insights and the skillsets needed to deliver marketing strategies that resonate with today’s stakeholders.
COURSE AREAS OF FOCUS:
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Understand the financial models and approaches within the sector.
Learn the basic principles of finance, modelling, and budgeting.
Measure marketing outcomes against financial goals.
Identify the added value marketing can bring to a growing business.
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Build product, price, and proposition strategies tailored to the sector.
Understand the role of brand across the business.
Market ESG principles effectively—for both positive impact and profit.
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Develop and embed a multi-channel marketing strategy.
Understand the communications wheel and link communications to business goals.
Engage across departments to maximise marketing ROI and strengthen relationships.
WITH experts sARAH CANNING & DEENIE LEE
A rare opportunity to learn directly from experienced industry leaders who have helped shape and influence the evolution of the sector.
About Sarah:
A finalist at the Women Business Club Awards - Small Business Award 2024, Inspiring Women in Property 2025 and named one of the Top Voices in Property Marketing 2025. Sarah’s knowledge of the industry and market is unrivalled which she uses to support clients with an innovative and creative approach.
About Deenie:
Deenie is passionate about understanding a business’ goals and developing an effective strategy to meet and exceed targets. She was one of the team which led to the growth of Campus Living Village’s (CLV) UK arm from 1,000 to 16,000 beds and one of the top five student accommodation brands in the country.
“I would highly recommend them to any business looking for both strategic expertise and hands on support in marketing and sales.”
Katherine Austin, Director of Operations, Abodus
DOWNLOAD THE FULL BROCHURE.
Our next 2-day course will be taking place at a 4* hotel in Cheltenham on 25th-26th February 2026.