elevate your strategic marketing leadership skills

strategic marketing COACHING
for shared living professionals

Designed for senior level marketers working within PBSA, HMO, BTR, Co-living, shared rental living and university accommodation.

This unique 2-day course will provide participants with practical insights and the skillsets needed to deliver marketing strategies that resonate with today’s residents.

COURSE AREAS OF FOCUS:

    • Understand the financial models and approaches within the sector.

    • Learn the basic principles of finance, modelling, and budgeting.

    • Measure marketing outcomes against financial goals.

    • Identify the added value marketing can bring to a growing business.

    • Build product, price, and proposition strategies tailored to the sector.

    • Understand the role of brand across the business.

    • Market ESG principles effectively—for both positive impact and profit.

    • Develop and embed a multi-channel marketing strategy.

    • Understand the communications wheel and link communications to business goals.

    • Engage across departments to maximise marketing ROI and strengthen relationships.

WITH experts sARAH CANNING & DEENIE LEE

A rare opportunity to learn directly from experienced industry leaders who have helped shape and influence the evolution of the sector.

About Sarah:

Voted one of the Property Week Trailblazers in 2020, Top Voice in Property, Sarah’s knowledge of the industry and market is unrivalled which she uses to support clients with an innovative and creative approach.

About Deenie:

Deenie is passionate about understanding a business’ goals and developing an effective strategy to meet and exceed targets. She was one of the team which led to the growth of Campus Living Village’s (CLV) UK arm from 1,000 to 16,000 beds and one of the top five student accommodation brands in the country.

“TPMS are focused on delivering for their clients. Striving to deliver the best outcomes for businesses through evidence-based data and creative thinking.”

- Rob Moyle, CEO Collegiate AC

REGISTER YOUR INTEREST.

Our next strategic marketing coaching course will take place 25th-26th February 2026 in Cheltenham.

Fill in the form to be sent the full brochure and pricing.