Turn your team responsible for converting leads into confident, proactive salespeople
Sales & Marketing Training for Property Teams
Great marketing gets prospects through the door. Great sales teams turn those prospects into residents.
Our bespoke sales and marketing training helps property teams improve conversion, maximise the return on marketing investment and build the confidence, skills and consistency needed to deliver a stronger lead-to-lease journey.
Designed specifically for property teams working in PBSA, BTR, coliving and university accommodation, our practical training combines sales best practice with an understanding of the realities of operating and marketing residential, rental shared living and student accommodation.
Why invest in sales & marketing training?
A strong property team can make the difference between an enquiry and a booking.
Our training helps teams to:
• Drive revenue and improve conversion
• Make better use of every lead and viewing opportunity
• Build confident, proactive sales teams
• Deliver a standout prospect and resident experience
• Improve productivity and consistency across teams
• Maximise the return on marketing investment
• Keep sales and marketing skills current
• Support long-term professional development
Bespoke training built around your property team
No two property teams are the same. Our training is tailored to your objectives, your challenges, processes and the resident journey you want to create.
OUR TRAINING WILL COVER:
-
Lifting the lid on how marketing, brand and sales work together to attract the right prospects and create a compelling proposition.
-
Understand each stage of the journey and how every interaction can influence a prospect's decision to book.
-
From capturing the right data to creating a strong first impression, we look at the information prospects receive before they arrive — including best practice for email and telephone communication.
-
Build confidence in conducting engaging, effective viewings, identifying what matters to each prospect, overcoming objections and confidently closing the sale.
-
Know when, how and why to follow up — and how consistent follow-up can turn a lost opportunity into a booking.
-
We don't believe training should simply feel good on the day. It should make a measurable difference to performance.
Our clients consistently report:
Stronger team morale
Increased confidence
Better booking performance
More consistent sales processes
A clearer return on marketing investment
100% of people who attended our training said they would recommend it to colleagues.
“Interesting and informative.”
“The pace and content was great.”
“Short, straightforward, fun and brilliant.”
“It’s very good training.”
What our clients say
“Deenie and Sarah have gone above and beyond to deliver first class, tailored sales training to our operations team, over four action packed sessions, across the UK.
The course material provided was appropriately sectioned and detailed, with the course content throughout the day both strategic and engaging, designed to showcase best practice methods that can be applied to multiple situations.
I noticed our team members feeling enlightened and more confident, where I look forward to seeing the theory put into practice!”
Raj Rungoo Regional Manager – North / Midlands Student Castle / Capitol Students
“The training didn’t just sharpen our sales techniques; it transformed how we connect with potential residents. Sarah and Deenie consulted and curated a tailored training plan for us.
By bridging our brand values with everyday interactions, our property teams gained new perspectives on how to deliver customer-focused experiences that truly set us apart.
A truly valuable experience that will elevate both our service and results.”
Thalia Tuan Head of Sales & Marketing Student Castle / Capitol Students
“The sales and marketing training from TPMS refined our team's understanding and communication of our brand and the broader PBMSA market. This training empowered us to present LIV Student confidently and authentically to both prospective and current students.”
Peter Brooks, Operations Director LIV Student
Training + Mystery Shopping = measurable improvement
Our sales and marketing training can work hand-in-hand with our PBSA Mystery Shopping service.
Our sales and marketing training can work hand-in-hand with our PBSA Mystery Shopping service.
Mystery shopping gives you an objective view of how your team is performing throughout the lead-to-lease journey — from the initial enquiry and pre-viewing communication through to the viewing and follow-up.
We use these insights to identify where your team is performing well and, more importantly, where there are opportunities to improve.
Training can then be targeted around the areas that will have the greatest impact on conversion.
And by carrying out mystery shopping before and after training, you can measure the difference.
That means you don't just have a better-trained team — you have evidence of improved performance.
Ready to improve your team's sales performance?
Whether you need to improve conversion, strengthen your sales process, boost team confidence or understand where opportunities are being lost, our bespoke training can help.
Talk to us about your property team's challenges and we'll build a training programme around them.
WITH MARKETING experts in shared living
This is a rare opportunity to learn directly from experienced industry leaders who have helped shape and influence the evolution of the sector.
Co-founders and CEO’s of The Property Marketing Strategists, Sarah and Deenie have worked with some of the biggest names in the sector, and can’t wait to share their learnings with you.
